The Penguin Small Business Guide
The Penguin Small Business Guide
Author: Nicholas Humphrey
ISBN: 0-14-300210-4
Date: 2004
Publisher: Penguin Books, www.penguin.com.au
AU$29.95, 504 pages
Why I like it
This is an excellent, well written book that provides a reasonable level of deatil on all major areas of starting a small business. Unlike so many other books, even today, it is NOT .com/internet orientated. It discusses issues like basic accounting, employing staff, advertising, the GST, legal obligations, VC and corporate structures.
It is quite possibly one of the best books I've read on the topic - I strongly recommend it.
Blurb
Do you run a small or medium business? Are you thinking of buying a business or starting one, either from scratch or as a franchise? Do you need help managing the growth of your business into overseas markets? The Penguin Small Business Guide is a complete reference manual, providing practical and up-to-date advice on:
Preparing a business plan
Effective marketing and public relations strategies
Understanding your key legal and regulatory obligations
Making the most of the Internet and e-commerce
Preparing financial statements and forecasts
Raising money
Minimising risk exposure and tax obligations
Including fascinating case studies of successful business owners - from Dick Smith and Gerry Harvey in Australia to Richard Branson and Bill Gates internationally - this guide is a one-stop-shop, containing detailed examples, valuable checklists and essential contact details.
Author: Nicholas Humphrey
ISBN: 0-14-300210-4
Date: 2004
Publisher: Penguin Books, www.penguin.com.au
AU$29.95, 504 pages
Why I like it
This is an excellent, well written book that provides a reasonable level of deatil on all major areas of starting a small business. Unlike so many other books, even today, it is NOT .com/internet orientated. It discusses issues like basic accounting, employing staff, advertising, the GST, legal obligations, VC and corporate structures.
It is quite possibly one of the best books I've read on the topic - I strongly recommend it.
Blurb
Do you run a small or medium business? Are you thinking of buying a business or starting one, either from scratch or as a franchise? Do you need help managing the growth of your business into overseas markets? The Penguin Small Business Guide is a complete reference manual, providing practical and up-to-date advice on:
Preparing a business plan
Effective marketing and public relations strategies
Understanding your key legal and regulatory obligations
Making the most of the Internet and e-commerce
Preparing financial statements and forecasts
Raising money
Minimising risk exposure and tax obligations
Including fascinating case studies of successful business owners - from Dick Smith and Gerry Harvey in Australia to Richard Branson and Bill Gates internationally - this guide is a one-stop-shop, containing detailed examples, valuable checklists and essential contact details.
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